Digital Marketing Training Institute Bangalore Jayanagar
Digital Marketing Training Institute Bangalore Jayanagar
The First approaches to digital marketing defined it as a projection of conventional marketing, its tools and strategies, on Internet. However, the particularities of the digital world and its appropriation for marketing have fostered the development of channels, formats and languages that have led to tools and strategies that are unthinkable offline
Today, rather than a subtype of conventional marketing, digital marketing has become a new phenomenon that brings together customisation and mass distribution to accomplish marketing goals. Technological convergence and the multiplication of devices have led to an opening up of the ways in which we thinking about marketing in Internet and have pushed the boundaries towards a new concept of The development digital marketing strategies offer much potential for brands and organisations. Some of them are as follows:
- Branding. Platforms and 2.0 services are a great opportunity to build a brand image on the Web due to their scope, presence and constant updates.
- Completeness. The possibilities to disseminate information through links offer consumers the chance to approach the organisation in a wider and customized way • Usability–functionality. Web 2.0 offers simple and user-friendly platforms for all in order to improve user experience and allow for their activities.• Interactivity. In the context in which organisations try to forge long-term relationships with their audiences, Internet offers the possibility of having a conversation and therefore of generating a positive experience with the brand.Such interactivity can be basic, as product assessment, or become an all-encompassing experience.• Visual communication. In line with visual thinking, digital marketing offers marketers different image- and video-based tools. This is an attractive way of reaching audiences that can lead to greater engagement • Relevant advertising. Easy segmentation and customisation of advertising in Internet maximise the output. Besides, free from the limitations of other media,
this environment has allowed for more attractive advertising • Community connections. Internet is a unique opportunity to connect organisations
with their audiences and users among themselves. This connectivity can improve their experience and enhance the relationship with the product, brand or organization. Virality. The essence of Internet as a Web of interconnected nodes makes
exponential expansion of any content possible. Taking the model of WOM (word of mouth) communication, viral communication becomes more relevant due to connectivity, instantness and shareability of online platforms that enhance the dissemination of content.
- Measuring output. Online platforms rank first in the availability of follow-up options and the possibility to assess output.in any case, to make the best of all these possibilities, organisations must ensure that their Internet presence or their presence on their different 2.0 channels follows a
strategy with concrete goals, in line with their brand or organisational image. Being on the Web without proper planning can not only mean a lost opportunity in terms of resources and potential, but also it can indeed have a negative impact on the organisation, as the audience, their needs and perceptions regarding the organization are unknown.Understanding Digital Marketing—Basics and Actions 39
Digital Marketing Plan
A digital marketing plan is a strategic document that takes the current situation of a particular organisation to set some midterm goals and to determine the strategy and means to accomplish them. This document also describes the responsibilities, the time frame and control tools for monitoring.The aims of a digital marketing plan include discussing organisations and their environment. Likewise, it needs to be a roadmap of how to manage the organization’s marketing strategy, so that resources are properly allocated. The plan also helps control and evaluate output and tackle any potential deviation from the organisation’s expected outcomes. In this line, a marketing plan becomes a flexible document that must be adapted to the situation of the company
The development of an online marketing plan is similar to a conventional one in its structure, but it also includes some variations at an operational level. In fact, this means not only that some specific strategies and tools are to be developed, but also that the volubility of the digital media and its capacity for immediate measurement force organisations to develop a strategy that can be revised in the short term, as well as the iterative process between action and control.An online marketing plan is a document in line and that must feed into the results obtained by each of the actions developed, especially in the digital arena.
with the company’s strategic plan that sets goals of an activity in the digital environment, as well as the what,how, when, who and why (6 Ws) of Web presence.
Digital Marketing Training Institute Bangalore Jayanagar
COURSE SYLLABUS
MASTER DIPLOMA IN DIGITAL MARKETING
⦁ Digital Marketing Overview 03 Hrs
⦁ Website Planning & Creation 12 Hrs
⦁ E Mail Marketing 04 Hrs
⦁ Lead Generation 03 Hrs
⦁ Gooogle Adwords 02 Hrs
⦁ Google Analytics 06 Hrs
⦁ Face Book Marketing 12 Hrs
⦁ Linkedin Marketing 03 Hrs
⦁ Twitter Marketing 06 Hrs
⦁ Youtube & Video marketing 06 Hrs
⦁ Instagram Marketing 02 Hrs
⦁ Pinterest Marketing 02 Hrs
⦁ Search engine Optimization (SEO) 15 Hrs
⦁ Search Media Managment (SEM) 15 Hrs
⦁ E Commerce Marketing 14 Hrs
⦁ Online Display Marketing 06 Hrs
⦁ Mobile Web Marketing /Mobile SEO 03 Hrs
⦁ Content Marketing 03 Hrs
⦁ Affiliate Marketing 03 Hrs
⦁ Affiliate Marketing 03 Hrs
⦁ Online Reputation Management 03 Hrs
⦁ Adsense & Blogging 03 Hrs
